Our Story

Dusty Creek was born from behind a camera — out where the red dirt settles deep and stories are lived, not staged.

What started as rural photography soon grew into something bigger. Something we could wear. Something we could build. A family-owned clothing brand built for those who live life on the land — and the little ones coming up behind them.

I’m Jess, founder of Dusty Creek and mum to Lacey — who’s now just as much a part of this journey as I am. Raised on cattle stations across the Northern Territory, I grew up chasing dust, light, and honest moments — and started this brand with a camera in one hand and a story to tell, and trucker caps in the other.

Together, we’re building more than just a business. We’re building a legacy.

Lacey is at school in Roma & helps in the shed once school is done — packing orders, folding stock, capturing behind-the-scenes content. She’s learning how a business runs, how to back yourself, and how to work with heart. She is the next chapter of Dusty Creek.

At Dusty Creek, we design country clothing for real life — for dusty mornings and late starts, for footy fields, station runs, and school pick-ups. We don’t chase trends. We create pieces that feel like home and wear like your favourites from day one.

This brand may have started with me, but it’s growing with Lacey — and with every customer who’s ever worn our name across their cap, tee, or sleeve.

Thanks for being part of our story. There’s so much more to come.

Jess, Cam & Lacey xx